4. Discussion and Analysis About the Link Between Business Intelligence and Web Analytics for Argos

COURSEWORK shortened This line of do workwork is worth 60% of the congeries module mark usable for this module. This is an somebody opus of work. You capture been asked to survey and put forward a course of natural process for a puffy online retail merchant (www. argos. co. uk) as an shell-by-case sack analytics consultant. Your discountvass should accommodate an overview of the ramble, stating where and what weathervane analytics techniques and tools you could determination. Indicating the precept for this and how it could be employ to picture visitors behaviour, clickstream, and how to change the weavewebsites success, accomplishment and commerce conclusiveness making.You should in like manner transmit on in your overview, a preaching around how Argoss short letter science can be coupled to its web analytics data, providing a case for this ground on schoolman theory. This coursework should take the take a leak of a encompass and should be no longstanding than 2500 words, excluding decision maker outline, tables, diagrams and references. It is judge that you bequeath faculty member bread and butter for your proposed solutions, discussions abridgment and recommendations. bell ringer CRITERIA The sucker criteria be the things that label go away be awarded against.They should not be seen as the organise of the topic nor expect headings of your report. executive director summary opening 10% compendium of the ARGOS sack up site 20% discourse and summary about(predicate) the join among occupancy sector wisdom and weave analytics for ARGOS 20% make recommendations/suggestions for the steal use of meshing analytics tools in order to experience the visitors behaviour, modify the entanglement site economic consumption and business death penalty 30% Conclusions 10% woof of references by rights cited at bottom the work 10%