Management Strategy ( Boeing Corporation) Reseach Case Essay

Management Strategy ( Boeing Corporation) Reseach Case - Essay ExampleUnfortunately, its campaign run which was scheduled in this year had to be postponed indefinitely due the supply chain inefficiencies ordinary in the organization. Before the test drive itself, it has 903 orders in hand. (Maynard. M. 2008).On the Military defense front, the bon ton was unornamented off mevery crucial contracts owing to the unethical behavior of the employed staff and is expected to feel its right to bid for future contracts from 2010 onwards. (Wayne. L. 2008).In the cargo flight provider section, the 747 and 777 are the largest available carrefours and the company can bank on this specialty that it can implement the Product Proliferation dodge wherein the customers have a greater cargo space availability facility and as such would be interested in paying the extra price in comparison to the smaller cargo flights.In the commercial fomite sector, the market leader status which remained till 199 3 was lost against Airbus in that year due to the technological procession of the Airbuss A-380. (Kotler, Keller, 2006). Added to this, the current economic slowdown is taking its toll on the aviation sector. Hence, great splendor has to be given to the pricing of its existing products and especially the new launch the 787. 787 comes under the prestige product segment but care has to be taken that the company follows the value based pricing strategy as depicted by the organization in the case of its earlier launches so that its customers have to be rest assured of better value for lower price in comparison to its rivals product. As it is, 787 have an advantage of fuel efficiency which can be taken into consideration slice pricing. However, care should be taken that, in the run to gain the market share, it should not quote any bottom level prices that it may have to face supply chain difficulties as the product is technically highly