Greek Mythology and Athena Essay Example for Free

Greek Mythology and Athena Essay 1. True myth is primarily concerned with: a. the gods b. wars c. heroes d. animals 2. What does Athena offer to Athens in her contest with Poseidon? a. the knowledge of weaving b. the olive tree c. victory in battle d. wisdom 3. What goddess does Iris usually serve? a. Athena b. Aphrodite c. Artemis d. Hera 4. With what goddess is Hephaestus often associated through practical wisdom, arts and crafts, and the advance of civilization? a. Hera b. Artemis c. Athena d. Aphrodite 5. Which goddess is not one of the three goddesses that Aphrodite was unable to overpower? a. Demeter b. Artemis c. Athena d. Hestia 6. Why did Gaia punish Uranus? a. He killed their children as soon as they were born. b. He refused to lie with Gaia when she came to him. c. He refused to allow their children to leave the womb of earth. d. He wanted Themis to take her mothers place. 7. What animal is Athena most closely identified with? a. the owl b. the dolphin c. the spider d. the lion 8. Aphrodite Pandemos means which of the following? a. Celestial Aphrodite b. Common Aphrodite c. Genital Aphrodite d. Lustful Aphrodite 9. What Trojan youth did Zeus carry off to become cupbearer of the gods? a. Hebe b. Ganymede c. Hector d. Paris 10. What does the word chthonic or cthonian mean? a. pertaining to the sea b. having to do with the earth c. related to the sky d. characteristic of the citadel 11. Who wrote the Theogony? a. Homer b. Hesiod c. Vergil d. Ovid 12. Whom did Poseidon mate with in the form of a stallion? a. Demeter b. Medusa c. Amphitrite d. Scylla 13. Who wrote the Prometheus Bound? a. Ovid b. Euripides c. Aeschylus d. Plato 14. Which of the following is not an epithet of Athena? a. Pallas b. Glaukopis c. Metis d. Tritogeneia 15. Who is the consort of Poseidon? a. Galatea b. Scylla c. Amphitrite d. Thetis 16. Who is the hunter that caught Artemis bathing? a. Orion b. Arcas c. Actaeon d. Tityos 17. Which best describes an etiological interpretation of myth? a. It attempts to see myth as a metaphor. b. It attempts to understand myth in terms of an underlying ritual. c. It attempts to see myth as a pre-scientific mode of explanation. d. It attempts to uncover the historical kernel behind all myth. 18. In some versions of her birth, who is the mother of Aphrodite? a. Ge b. Hera c. Cybele d. Dione 19. Who will eventually rescue Prometheus from his sufferings? a. Heracles b. Perseus c. Zeus d. Achilles 20. What god gave Theseus three curses? a. Zeus b. Apollo c. Proteus d. Poseidon 21. What is the name of the guardian that was set over Io? a. Charon b. Cerberus c. Hermes d. Argus 22. Who wrote the Hippolytus? a. Sophocles b. Euripides c. Aeschylus d. Seneca 23. Who at times appears as the particular servant of Hera? a. Hermes b. Hestia c. Iris d. Diana 24. What is the name of the Graces, who attend Aphrodite? a. the Horae b. the Moirae c. the Charites d. the Graeae 25. What did Artemis promise Hippolytus as he lay dying? a. She will raise him from the dead. b. She will grant him a place in Elysium. c. She will punish a favorite of Aphrodite. d. She will punish Theseus for his curse. 26. What goddesses does Hesiod invoke at the beginning of the Theogony? a. the Fates b. the Graces c. the Muses d. the Sirens 27. With whom does Athena share her function as a deity of war? a. Apollo b. Hephaestus c. Ares d. Mercury 28. What is the hallmark of the Greek conception of the Olympians? a. animism b. theriomorphism c. anthropomorphism d. monotheism 29. Who is the mother of Zeus? a. Ge b. Rhea c. Gaea d. Cybele 30. What is the most distinguishing feature of the Greek gods? a. omniscience b. omnipotence c. immortality d. physical stature Part II Short Answer (2 points each) 31. What is the Roman name of Poseidon? 32. What is the Greek term that means a sacred marriage? 33. Who is Theseus father in the Hippolytus? 34. Who was the sculptor who created a statue that came to life? 35. What is the Roman name for Athena? 36. What does the Greek word mythos mean? 37. Together with what creature is Scylla usually mentioned? 38. What does Pandoras name mean? 39. To what force may Zeus himself be subject? 40. Who is the mother of the Muses? Part III Essay (20 points) Write an essay on one of the questions listed below. Be sure to make direct reference to primary sources (i.e. passages [included in the textbook] of ancient authors) to support your statements; with the exception of the textbook, do not base your discussion on any other secondary sources. The essay must be 200-250 words in length. When referring to primary sources, include the following: (1) page number of textbook on which passage occurs, (2) name of the ancient author, (3)title of ancient work from which passage is taken, (4) location within ancient work in which passage occurs. (a) Discuss Zeus . Include within your discussion an identification of his attributes and the myths associated with him. What do the myths communicate about his character and qualities? or  (b) Discuss Athena . Include within your discussion an identification of her attributes and the myths associated with her. What do the myths communicate about her character and qualities?

Customer loyalty programmes in the retail sector

Customer loyalty programmes in the retail sector The retailing is all around us. It permeates our lives. It is very obvious to buy products and services from their shop, their websites and their catalogue. There are plenty of procedures in which customers are attracted to buy from a certain store, one of which is the customer loyalty programme offered by them. The major reason for selecting this topic as my research subject is to gain an in-depth knowledge over it and resolve the questions rose on the topic customer loyalty programme. The approach to this dissertation will be to resolve the below questions. How does customer loyalty programme influence the retail sector What are the advantages of customer loyalty programme to the customers and retailers What are the measures that should be taken when implementing these programmes? How does these customer loyalty programmes affects the culture of retail chains and influence customers. The customer loyalty programmes are a concept adopted by the retail chains to attract their customer and retain them. These programmes are offered to provide customers with benefits over their purchase. Thus by the end of this research it would enable me to understand the benefits of the customer loyalty programme offered by the retail chains to their customers. The subject marketing communication has been a great interest to me, which cultivated a desire to opt my research into a topic of it. As we know that retail industry is at boom and the retail marketing strategy is a great concern for the retailers, I have opted for this area for my research which would enhance my knowledge on the subject. Review of Literature The nature of the customers does not possess an interest for loyalty. The only reason they purchase from a certain store is to satisfy their own needs. The style and presentation for the product and services from a business creates a response of customer loyalty. The only reason behind any purchase from any store is because the consumers desire to buy it. There is no compulsion to persistent purchase from any business. The consumer purchases are made from a certain store because they have a connection with them through offers made by products and services that appeal them. Consumers are self serving. Their main intention is to transact with a business that delivers them their desired needs. Consumer does not possess the characteristic of loyalty, it is the response from consumer to action to business, they are not inherently loyal or disloyal. The question should not be among the entire customer who is more loyal or why we dont possess much loyal customer. The question should be what are the ways in which we can retain our customers. The issue of customer loyalty is centred to business, not to the customers. Customer loyalty programme is the answer today as it has been in the past and will be in the future. This make the customer loyal and these loyal customers are easier to business with, are more predictable, and dont carry the expense associated with attracting new customers. Creating loyal customer by these programmes is considered as an answer to all the worries of retailer. A loyal customer has been an open option for any business to trade with. These customer loyalty programmes are at the common site for every consumer looking to satisfy its need. These programmes can be seen as Loyalty card holder schemes, Pay as you go scheme, buy now pay later schemes, etc. we can easily see all such programmes in any kind of retail store be it food, grocery, electronics, clothing, etc. Loyalty programmes have become an increasingly common part of retailers marketing strategies. Eventually, it was not uncommon for any business with an interest in a loyalty proposition to make an attempt at establishing its own variation. Following the financial crisis hundreds of stores ranging from corner shops to large department stores were forced to close their doors. But successful loyalty marketing allowed some companies to thrive and even expand. It can be noticed that the global competition in consumer market is rapidly getting intense and retailers and marketers are striving for the new strategies to maintain the interest and loyalty of their customers. Hence the associated marketing has grown in popularity since the past decades and the execution of associated marketing is slowly increasing (Noble/Philips 2004, P. 290). Presently retailers understood that satisfy and retain the customers with the usage of relationship building activity is one among the most potential form if sustainable competitive advantage. Though customer loyalty cannot be counted as the direct reason for profitability, various studies have found that profits for each year has been continually grown through custmners trust over the company and their continued purchases for every year (Meffert 2008, p.160; Noble/Philips 2004, p.290; Reinartz/Kumar 2000,p. 28) As merchant loyalty offerings began appearing in unprecedented numbers, loyalty programmes associated with just one retailer was no longer the rule. Consumption patterns have changed and consumers are becoming more frugal and discretionary in their spending. Major loyalty programme issuers know that customers are demanding increased flexibility and a wider variety of rewards. In a bid to survive many businesses experimented with cross-marketing; it is not uncommon to find ceramic ornaments offered through a hair salon loyalty card, or discounted health tests redeemable through a video rental chains membership programme. For many companies, the cross marketing of services is especially appealing as it removed the hassle of holding inventory for merchandise giveaways. A few years ago, the author of the Loyalty Paradox Report (Evans, 1999, P.4) criticised existing loyalty programmes for being mechanical, hard sell promotion, which overlooked the reason for repeat customers-emotions and trust, habit and inertia and communication and service. There is a danger that customers will be loyal to the programme itself rather than to the programme sponsor. It is clearly not sufficient to be an effective promoter of the economic benefits of loyalty programme participation. There is a need to offer consumer socio-cultural benefits, to provide the feel good factor that is missing from the shopping experience of other retailers (Burch, 2007). Burch also argues that it is the main reason why supermarkets are so keen to be perceived as a health promoting agency, a family friendly firm, and a household problem solver. As the manager of a Safeway (UK) store explained some years ago; Our success can be put down to our regard for our moral as well as our legal responsibilities (Cumming, 1994, P.5). For this reason, analysing the subtle mobilisation of consumer loyalty towards supermarket as an institution is as important as understanding the hard sell of loyalty programme activities and the negotiated supply chain partnerships. It is as both guide and guardian that supermarkets actively promote and regulate the social practices that underpin consumption behaviour. Contribution to Knowledge/Originality: The attractiveness of relationship marketing has progressively developed from the past few decades. To satisfy and retain the customer through relationship building is seen as the most sustainable competitive advantage adopted by the retailers. Though the customer loyalty cards are popular in the retail industry, many programmes of customer loyalty are almost transposable, with lack of attractiveness and differentiation. Thus it is essential to acknowledge the elements of customer satisfaction that relates to these programmes. Hence aiming towards the satisfaction of customers relates to understand and anticipate what consumer need from the loyalty programme. It is very common in retail to use the card based programs for loyalty enrichment strategy. These card based programmes issues special coded cards or special card that can be scan readable, those can be used at the checkout holding an objective to increase consumer tendency. Consumer gains few benefits on these loyalty card like reduction in price, percentage, gift pack service, own area for parking, etc. (Naslund 2002, p. 322). Loyalty cards are a common practice to offer in European retailing, after growing with 25 to 30 percent each year since 1990s. In some of the markets this card based programme has achived its saturation stage but in few it is still new process growing at a steady pace (Ziliani/Bellini 2004, p. 283f). Loyalty card Programs are the most admired relationship building activity in Australia. However, many loyalty card programme are almost transposable and customers dont use them (Hoffman/NaB 2007, p.6). There are numerous reasons why customers do not desire to bond in relation with retailer. Usually consumers dont sense the benefit those retailers offer are satisfactory or of no importance to them (Noble/Philips 2004, p. 300). In addition to this there is a lack of charm and delineation (Tomczak 2008, p. 325) Thus to offer suitable benefits to the customer, it is essential to understand the factors of customer satisfaction with the loyalty card programme. Focussing on the satisfaction of customer means to understand and anticipate what consumer desire from the loyalty program, through which a positive response is generate and posses the aptitude to astonish the consumer. The reason to opt for this study is to examine various attributes and recognise the major influential facto on consumer satisfaction. Methodology of Research The study will be based on the qualitative and quantitative approach. The primary source of data collection will be done by the questionnaire because it is said to be the least expensive procedure for the research (Trochim, 2002). The research forces me to investigate different retail chains that offers customer loyalty programmes to benefit the customer. Investigating on those retail stores will give me an elaborated idea over the benefits and drawbacks shared by the retailer and the customer through those loyalty programmes. The data collection sources will through book, journals, periodicals, news papers, articles, magazines, etc. The research will not limit itself with only reference of books and journal but as well extend its reach to gain the ideologies of the marketing experts and professionals working in the retail sector. The customer loyalty programme plays a vital role in enhancing a retail stores image by offering them benefits. Thus the focus of this research study will be on analysing the customers perception over these programmes and how does they view these loyalty programme. My main focus for the research will be to gain an overview towards the retail store, stating how these loyalty programs had benefited it. The qualitative approach will derive the perception of the respondents by using the tools as interviews and observation as this method believes in the opulence of data (Naslund 2002). Furthermore qualitative approach generates fresh idea and latest theory (McKenzie 2006). The conduction of interviews will be held to gain the views from the professionals working in retail industry and the marketing experts. The data collection will be done mainly through this area; Interviewing the professional working in the retail Industry Interviewing the managers working in the retail chains (sportsdirect.com, Marks Spencer, ASDA, TESCO, etc.) Discussing the subject with the professors of marketing Subject overview through collection of detailed data from books, journal, web sources, newspaper articles, etc. Observing and evaluating the previous research of different students on the topic and gathering information The analysing of data and information will be done through the following tools Diagrammatic Graphical presentations Flow Charts Anticipated Outcome The below are the anticipated outcomes of the study; The result of this study can be generalised to reflect the attitudes, perception and practices of a proportion of customers in the retail sector (UK) The research study will result in enhancing the knowledge on the customer loyalty programmes issued by retailers This research study will benefit the reader in describing the advantages and difficulties by customer loyalty programmes shared by both retailers and customers. The dissertation will state the different type of customer loyalty programme adopted by various retail chains and their experiences on its success or failure. The research will be deliver the literature contributed by various authors on the subject. The study will confine itself with few UK retail chains so that it does not exceed its limited completion period. Targeted deadlines TIME ITEM ACTIVITIES 21th Jan -26th Jan 2011 Investigation and assortment of data 1. Conduction of review of literature 2. Evaluate the obtained data. 30th Jan 2011 1st meeting 1. Extracting suggestions through discussing topic and how to go ahead with it. 2. Discuss the source for conduction of interviews 7th Feb 22st Feb 2011 Research Questioners 1. Design the questionnaires for research 2. Connecting it to the needed outcome of research 25th Feb 2011 2nd meeting 1. Confer about the task achieved and accomplishing task 2. Consult on the ultimate interview questionnaire 3. Identifying the targeted interviewers 27th Feb3th March 2011 Conduction of interview 1. Interviews initiation 2. Collecting the performance data of organisations 13th March 2011 3rd meeting 1. Evaluation and analysing data during interviews 2. dissertation structure discussion 13th March-21th March 2011 Dissertation Structure 1. Align thesis formation 2. Forecast the gathered data consequently. 24nd March 2011 4th meeting 1. Obtaining the supervisors ideas in writing the thesis 2. Proceeding sequentially as guided 3rd April 2011 5th meeting 1. Asking supervisors evaluation on the first draft 11th April 2011 6th meeting 1. Complete the final draft of the thesis Gantts Chart Time Table Activity Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Week 10 Week 11 Week 12 Week 13 Research Introductin Literature Review Research Methodoly Questionnaires Field work (Interveiw) Data Analysis conclusion Recommendation 1st Draft / 2nd Draft Submission of Dissertatin Ethical Issues The basic aim of writing this proposal was to gain an overview of the subject and head towards the research study. The proposal was completed with an aim of gaining knowledge and was done by thorough honesty. The quest for knowledge over the topic had enforced me to opt this subject and obtain the desired knowledge. Through the end of dissertations I will equip myself with complete details of the subject and enlighten my area of interest. The endeavour made to complete this thesis will benefit me and bright my IQ over the subject, so this work of dissertation will be done with total truthfulness and integrity. The approach to stay away from plagiarism would be to ensure the research with the software for plagiarism provided by the university called as TURNITIN. Additional software will be used as an added precaution to check the plagiarism with software called as VIPER accessible from internet. These measures are taken to be sure that the research conducted is not copied or plagiaris ed work. There would be proper referencing made in Harvard style to state any of the content that is adopted in the research. I would attend regular meeting held by my supervisor to get approval for my work and make the necessary amendments prescribed by my guiding professor.

Men and Nursing :: Nursing Essays

Nursing is a profession that I have always been fascinated with. Nursing is defined as "health promotion, health maintenance, health restoration and providing care to the sick and dying" (Kozier and Erb). There are five values essential to nursing, which include altruism, autonomy, human dignity, integrity and social justice (AACN). Nursing is a profession in which the nurse uses caring as a central concept. Some other characteristics of the nursing profession include art, science, advocacy, and offering holistic care. Nurses use critical thinking in order to problem solve because every patient is unique. The nursing process when assessing a patient includes, data collection, analysis, planning, implementing, and evaluation. Nurses need to be able to deal with change in stressful, fast paced, hectic environments. The treatments and technology is constantly changing therefore nurses need to be able to make quick and important decisions. When people think of a nurse they normally come to the conclusion that most nurses are women. I would have thought the same, due to the qualities I have mentioned. I would like to research why men are entering the nursing profession. I feel that a male would join the profession because of the hours a nurse works. Men who like to fish and hunt can work as a nurse three days a week full time and have four days to enjoy leisure activities. The nursing profession is drawing more men into the field and usually thought for the same reasons as women. By a series of an observation, a survey, an interview, and a personal history, I will prove that men join the nursing profession because of money. In the observation I sat in a waiting area of a cardiology floor in a hospital. I noted the nurses â€Å"running around like chickens with their heads cut off,† as patients were coming back from cardiac procedures such as a cardiac catherization. The floor nurses were mostly women and only a few men filled the hallways. The stress on the floor was high; you could just feel the tension building as the floor became full with patients. In the observation I was looking for how many male nurses were working and what there reaction was to the stress.

The Influence of Technology on Literature Essay -- Computers Digital E

The Influence of Technology on Literature This essay will discuss the way new technologies have influenced some of the areas of literature. Whilst the writer of this essay acknowledges the development of cyber books for their pure entertainment value, this essay will focus on the influence of new technology in the practical advances in the literature and associated industries. This includes the influences that new technology has had on the entertainment aspect, the educational aspect, the industry aspect and the employment aspect. This essay will discuss the influence that new technologies and new uses for old technologies have had on some aspects of literature and the producers and consumers of books. This includes authors, publishers and of course the reader. The purpose of this article is to convince the reader that new technologies have a place in literature and that through an adoption rather than a fear of these technologies both authors, publishers and readers can benefit. The first issue to be considered is the influence and implications of new technologies on authors. For example, voice activated software. Voice activated software and writing materials are not a new technology. However, particularly in the literature industry it would appear that its full use is only just being recognised. Howell (2004) interviewed someone who he claims is a noted and famous author and reports of the nerve damage incurred in his elbow after years of typing at a typewriter and then computer whilst writing books. Unfortunately, being self-employed, workers compensation didn’t ‘kick in’ for this author and he was forced to think outside the box to find an alternative to continue his career. This author adapted voice activated soft... ...Some Technology Holdouts Find Computers Distracting, Impersonal. Knight Ridder Tribune Business News, 1. Howell, K. (2004). New Technology Solves Old Cases and Writes New Books. 2004, 25(16), 38. Lewis, P. (2004). Prose and Cons: Sony new E-Book. Fortune, 150(5), 62-64. Prain, V., & Hand, B. (2003). Using new technologies for learning: A case study of a whole-school approach. Journal of Research on Technology in Education, 35(4), 441-447. Roush, W. (2002). The death of digital rights management? Technology Review, 105(2), 24-26. Staley, D. (2003). The Future of the book in a digital age. The Futurist, 37(5), 18. Strayhorn, C. K. (2004). Teaching the Tech-savvy. Fiscal Notes, 6-5. White, J., Anthony, J., Weeks, A. C., & Druin, A. (2004). The International Children's Digital Library: Exploring Digital Libraries for Children. Bookbird, 42(2), 8-15. The Influence of Technology on Literature Essay -- Computers Digital E The Influence of Technology on Literature This essay will discuss the way new technologies have influenced some of the areas of literature. Whilst the writer of this essay acknowledges the development of cyber books for their pure entertainment value, this essay will focus on the influence of new technology in the practical advances in the literature and associated industries. This includes the influences that new technology has had on the entertainment aspect, the educational aspect, the industry aspect and the employment aspect. This essay will discuss the influence that new technologies and new uses for old technologies have had on some aspects of literature and the producers and consumers of books. This includes authors, publishers and of course the reader. The purpose of this article is to convince the reader that new technologies have a place in literature and that through an adoption rather than a fear of these technologies both authors, publishers and readers can benefit. The first issue to be considered is the influence and implications of new technologies on authors. For example, voice activated software. Voice activated software and writing materials are not a new technology. However, particularly in the literature industry it would appear that its full use is only just being recognised. Howell (2004) interviewed someone who he claims is a noted and famous author and reports of the nerve damage incurred in his elbow after years of typing at a typewriter and then computer whilst writing books. Unfortunately, being self-employed, workers compensation didn’t ‘kick in’ for this author and he was forced to think outside the box to find an alternative to continue his career. This author adapted voice activated soft... ...Some Technology Holdouts Find Computers Distracting, Impersonal. Knight Ridder Tribune Business News, 1. Howell, K. (2004). New Technology Solves Old Cases and Writes New Books. 2004, 25(16), 38. Lewis, P. (2004). Prose and Cons: Sony new E-Book. Fortune, 150(5), 62-64. Prain, V., & Hand, B. (2003). Using new technologies for learning: A case study of a whole-school approach. Journal of Research on Technology in Education, 35(4), 441-447. Roush, W. (2002). The death of digital rights management? Technology Review, 105(2), 24-26. Staley, D. (2003). The Future of the book in a digital age. The Futurist, 37(5), 18. Strayhorn, C. K. (2004). Teaching the Tech-savvy. Fiscal Notes, 6-5. White, J., Anthony, J., Weeks, A. C., & Druin, A. (2004). The International Children's Digital Library: Exploring Digital Libraries for Children. Bookbird, 42(2), 8-15.

The Role of Women in Screwball Comedy Films :: Movies

The Role of Women in Screwball Comedy Films Joan Wilder: You're leaving? You're leaving me?! Jack Colton: You're gonna be all right, Joan Wilder. Yea. You always were. Like a contemporary Dorothy, Romancing the Stone's Joan Wilder must travel to Columbia and survive incredible adventures to learn that she had always been a capable and valuable person. Romancing the Stone (Robert Zemeckis, 1984) is part of a series of 1980s action comedies that disrupted previous expectations for female heroines. These female protagonists manage to subvert the standard action narrative and filmic gaze, learning to rescue themselves and to resist others' limited vision of them. Not only did these action comedies present strong female characters, they also offered a new filmic experience for female audiences. The commercial success of comic action heroines paved the way for women to appear in serious action roles--without the personal sacrifices required of Sigourney Weaver’s Ripley. Figures like Joan Wilder serve as an important link between previous strong yet feminine screen personas and current female stars. Led by Laura Mulvey, feminist film critics have discussed the difficulty presented to female spectators by the controlling male gaze and narrative generally found in mainstream film, creating for female spectators a position that forces them into limited choices: "bisexual" identification with active male characters; identification with the passive, often victimized, female characters; or on occasion, identification with a "masculinized" active female character, who is generally punished for her unhealthy behavior. Before discussing recent improvements, it is important to note that a group of Classic Hollywood films regularly offered female spectators positive, female characters who were active in controlling narrative, gazing and desiring: the screwball comedy. Comedy often allows for a subversion of the status quo that is not tolerated in more serious genres. Beginning in the 1930s, the subgenre of screwball comedy presented female characters who were active and desiring, without evoking negative characterizations as "unfeminine" or "trampish." Screwball comedies represent a specific form of romantic comedy that features a complicated situation--or more often a series of complications--centered around a strong-willed, unpredictable female. The comedy is generally physical as well as verbal. Screwball and other forms of romantic comedy do not just reverse the masculine/active, feminine/passive paradigm--which as E. Ann Kaplan notes accomplishes little in terms of change--but instead strengthens the female and weakens the male just enough to put them on more equal footing.

Daydreams Essay: Exam Question

Daydreams A day dream is defined as ‘a series of pleasant thoughts that distract one’s attention from the present’. In my opinion, a daydream is not a frivolous activity practiced only by a doe eyed schoolgirl during an unendurable French lesson. A daydream acts as a subconscious portal which allows one to escape from ones everyday life of stress and negative circumstances. One could almost say it is chewing gum for the mind. Of course, some differ in that view.A critically acclaimed author Ian McEwan said â€Å"The cost of oblivious daydreaming was always this moment of return, the realignment with what had been before and now seemed a little worse. †   his opinion is that daydreaming is a self depressant and that it would only make the persons view of their own life disappointing. He believes that it is a pointless to waste ones time on imaginings of alternative lives that will never become reality. But I wonder if it was these ‘oblivious’ daydreams which lead to him writing many of his books like ‘sweet tooth’ and ‘atonement’.Where is the fine line between daydreaming and simply thinking of possibilities? I myself am a keen daydreamer, sometimes I just lie on my bed and I quietly slip into a dreamtime of my own imaginings. I don’t directly imagine some event or situation I drift between scattered thoughts in search of that perfect possibility. That perfect possibility which fills me with an unconscious serenity and extracts me from my reality to show me a fictional circumstance.When I carefully draw that perfect possibility from the shadows of my mind, like picking an eyelash from my cheek, I examine it cautiously so as not to miss a moment of the fabricated thought. My daydreams can vary from the most extravagant and outlandish events to very trivial thoughts formed by my imagination. I often daydream about my future and what it could be like. My mind becomes completely consumed by t his image and the steps I would need to take to make it a reality. I very much enjoy watching movies where you see projections of the characters daydreams.These daydreams normally vividly depict what that character would love to do in that moment; it is usually an action that would not be acceptable in society. For example, an employee humorously insults their boss or a mother-in-law imagines shoving her daughter-in-laws face into a cake. These amusing daydreams provide a comedic outlet. But when I am watching these movies I can’t help but wish my daydream was that vivid. I never get a completely clear image; all I get is a serious of quick flashes of images.My daydreams are not fluid they are choppy they don’t possess a natural flow like my sleeping dreams have. I often wonder if the fluidity of day dreams and dreams changes for each person. Some psychiatrists believe that the imaginings of one’s mind is associated with mental health and stability, so my questi on is ‘if people’s mental health varies does their way of dreaming vary? ’ Many famous people have become famous because of their daydreams. Einstein is believed to have begun his theory of relativity while he daydreamed about riding or running beside a sunbeam to the edge of the universe.This tiny moment where Einstein’s mind accidentally wandered resulted in a huge scientific breakthrough. Einstein’s theory of relativity which contributed to the development of the atomic bomb. Many famously inspired people praise daydreaming, a well known American poet named Rita Dove celebrates daydreaming. She once said â€Å"I want to discuss an activity which is barely tolerated in adolescence, never encouraged in school – but without which no bridges would soar, no light bulbs burn. † She found that daydreaming was like a creative outlet where one can discover something beautiful without attention.Mozart also believed that daydreaming was a proc ess of greatness â€Å"All this inventing, this producing, takes place in a lively dream† I find it amazing that one daydream, just one, can create a ripple effect and change the world. This tiny thought which is considered insignificant, at first look, can cause an action which is very much significant, in the long term. The positive effects of daydreaming are limitless but of course, daydreaming also has its negative aspects. There is a time when daydreaming can be useful and productive, but other times it can cause you to lose focus and you can miss out.There is a time for fantasy but there is also a time for reality. But overall, my opinion is that daydreaming is positive when one is not daydreaming constantly and about bad things, which can result in depression. Daydreams can be very influential on a person’s mental health. If one is only thinking about negative possibilities, their outlook on life becomes cloudy and hopeless. I once heard someone say ‘How m any of our daydreams would darken into nightmares, were there danger if their coming true. ’ Just because one imagines something it does not mean they want it to come true.The fact that daydreams are just daydreams makes them free to anyone with an imagination. Daydreaming is an activity for all ages; one does not have to be of a certain height to daydream. One does not have to be a particular age to daydream and one does not require three forms of identification to daydream. When one is daydreaming they are free of judgment and worry. Some say, one man’s daydream is another man’s day, but neither will ever know, I think it is the fact that our daydreams are private that makes them our own personal unwritten diary of hope.Just like one’s diaries our daydreams change, our handwriting improves and our thoughts become slightly more grounded. When we are young our daydreams consist of imaginary friends from exotic places and tea parties on the moon with the E aster bunny and Santa Clause. Daydreams as a child are not recognised by the daydreamer. Children can often confuse their fantasies with reality and think their daydreams actually happened. We can openly express our daydreams with others and it is accepted in society and cast off as the sweet imaginings of children with active imaginations.When we are older our daydreams become more refined and closer to reality. The more mature daydreamer imagines what their life would be like if they had taken a different path , some also imagine situations that they are presently in and how they would change if they said or did something. Of course every now and then the inner child in everybody takes charge and we succumb to our childlike fantasies. But these fantasies are not confessed to others often. We never become too old to dream but I wonder at what age one becomes too old for the publication of one’s daydreams.

Ellen Carlson

Case of Ellen Carson 1) Discuss at least two intellectual property issues that might arise in the operation of the Web site. Two intellectual property issues that I see and fall under the copyright law are the expression of ideas and the arrangement of element. Ellen will need to be very original in the creation of her Web site, as law protects many ideas and the arrangement of element. Her Web site will need to very different to other children’s sites out there. 2) Describe the ethical issues that Ellen faces because of the ages of her intended audience members. Some of the ethical issues that Ellen will face based on the age of the intended audience, is that by law children under the certain age (12 or 13) don’t have the ability to read and understand privacy statements or the risk of providing personal information. 3) Outline the law with  which the site must comply when it registers site visitors under the age of 13. Include recommendations regarding how Ellen can best comply with those laws. In the US, the Children Online Privacy Protection Act of 1998 (COPPA) provides restrictions on data that can be collected on Web sites that are attracted by minors. One recommendation that Ellen could use on the Web site would be that when children under age 13 are trying to register to her site, she can collect parents’ email address to notify parents that their child is registering to her Web site. Parent will need to respond to the email as an approval confirmation. Many Web sites that are for children are using the email response as a way of approval and knowledge. 4) Describe the sales tax liabilities to which the Web site will be exposed. Assume that Ellen will operate the site from her  home office in Michigan and that EPE will manufacture the merchandise in Texas. The merchandise will be warehoused at EPE distribution centers in New Jersey, Ohio, and California. Based on the assumption that Ellen conduct business from five different states: Establishing business connection with several states will create Nexus, which mean that the company could be responsible of paying taxes to the different states that the company is connected to. The company can become subject to several type of taxes: income taxes, property taxes and transaction taxes. In regards to the sales tax, companies that have establish Nexus with a state will need to collect sales tax from the customer.